(The piece above was done by Ogilvy & Mather, Jakarta, Indonesia.)
I thought this ad was pretty interesting. I think that this is the closest to fine art I've seen utilized as advertising installation. It is really successful in the sense of the disruption theory, and the ad is super engaging and memorable! There is no copy requited for such an idea; despite the language, speed is represented pretty universally. Well done O&M :]
I love sculpture design and this ambient installation really caught my eye when I saw it. The awesome use of fine art, at it's finest, no pun intended, and the outside setting really engage the viewer and makes it very memorable. I also like how quick I was able to get the concept and how it specifically connected to the products service-I agree nicely done O&M!
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