What keeps me coming back.

Please watch this!

Here is a video I found while looking through the CP+B site. I thought it would be a good video to share for the closing of this semester. The idea of "sharing the risk" when it comes to selling ideas to clients is an interesting one. "Because the more risks you're taking, the more profit you will get, if you're successful." I can only hope to work for such clients in the future. I really admire the work coming out of that agency and others like it who produce really unique and disruptive ideas that set the bar higher (for me personally). I love the point that the Gustavs make about the Flame Broiled Perfume, it's not the perfume that is the important sell, but just the idea of the product makes a point about how Burger King's product is unique from other fast food chains. Don't work in a silo or a vacuum. Always draw inspiration from everywhere and become an idea machine.

I hope to work for them one day! <3

I guess it's good to keep in mind also, that not everyone or every idea is perfect. Deal with your partner's flaws and always receive feedback with an open mind to changes and other creative solutions.
(Didn't mean for that to get preachy..)

Why is this Okay?

This video was ranked the number 4 viral video last Friday. "The Woman You'd Love Your Woman to be Like" is a viral video promoting The Sun Newspaper, executed by the Glue Isobar agency.

Why is it seemingly okay now to blatantly rip off something that was so popular a year or two ago? I really hate the pure shock value approach to advertising. I find it far less effective and far more annoying than anything else out there. Only shows like Saturday Night Live should be parodying ads so popular. It's the most easy out of inventing a creative concept I have ever seen. The product relationship is completely irrelevant as well. Why is a hot chick with coconut knockers filled with beer going to make me want to read the crappy sun times?
Call me a grouch, but this "humorous" tactic isn't doin' it for me.

Obviously, I have strong feelings about this. I'd like to hear if anyone thinks that this is funny.

3D Advertising

The Future Is Now...blah blah blah. Whether we like it or not, the 3D element is going to take over more than just our movie theaters. Advertising happens to be the type of business to jump in front of the band wagon.


(Actual 3D advertisement for Volkswagen Jetta)



(Back to the Future II "Jaws" advertisement)

I really am Not a fan of the whole 3D scene. They are already coming out with game consoles and televisions that don't require the special glasses. That just makes me wonder what kind of ride the advertising world is about to take. I found this article discussing how Grand Central Station will be placing a big expensive TV in the middle of the station with 3D glasses available so that passerby's may watch if they please. Excluding the extremely disruptive action of going and acquiring the glasses, I think that this entire market is going to ruin us. Our vision, imagination, you name it. I am personally not a fan of where this is going.

I'd like to hear everyone's opinions on the matter as well. Am I crazy?

Fat Fun Mirrors

Executed by Escala, São Paulo, Brazil.

This ambient advertisement was placed in movie theaters all around Brazil in October 2010 to promote the new movie "Gorda." The premise of the story is a man who falls in love with a fat woman and has to face prejudices when they are in public together. The mirror is a playful way to spread awareness of the movie.

I am very impressed with the idea and think it is a great interactive piece. I keep reading posts about how the mirror might offend obese people or others suffering from anorexia. It is always important to consider such audiences, however I think that in order to be successful, you have to lean toward a majority demographic here. Especially in a country such as Brazil. The stereotyped Brazilian is not too fat or too skinny. I'm sure most of the public is amused by such a visual. And even if some of them find it offensive, tough luck! That's what the story is about, an overweight female. Stop being so sensitive!

Two Letters Shy of Extinction

Please forgive my ranting..




Now that Facebook is the new face of the social media scene, Myspace is reinventing their look.
Mike Macadaan (MySpace VP of User Experience) explains the philosophy behind it, “MySpace is a platform for people to be whatever they want, so we’ve decided to give them the space to do it.” The logo is simply "my" in Helvetica with a large bracket where artists will fill the "space" with personalized artwork.

(Sorry! All I have are screenshots)


Has Gap's new logo fail taught you nothing? People aren't ready to grasp new logos; especially when the company has been the breakthrough social interaction site of our time!
I'm not a fan of the logo. I suppose the interchanging art that would accompany the void is kinda cool, but again I feel like that is such a trendy thing to do now a days.
I'm sure if Tom still owned the rights to Myspace, it would not be undergoing such an unnecessary face lift. They would be happy with the revolution that they had started and not try to keep up with the Jones.

Puppy Love

(My ads for the week were done by Jung von Matt/Neckar Advertising Agency, Stuttgart, Germany.)

This is a campaign produced for the international lifestyle, Deutsch magazine. The images used really sparked a questioning of German taboos and where the line between attention grabbing and immorality lies.
The campaign shows scenes that "could" be understood as a German Shepherd 'loving his owner'. The quality and style of the shots are as you would see in any Glamor or Vogue magazine. The ads were meant to be as eye catching and disruptive as possible.

The actual magazine, from what I have read about it, is quite far from how the ad actually portrays the "international lifestyle". The layout is super classy! They are riding on pure shock factor here. According to the Jung von Matt agency, "the images seem to be inspired by the photographs of Helmut Newton, taken in 1984. The German Shepherd dog is a symbol of Germany's culture"(10 ad and marketing journal).


(Did i mention that the campaign was produced and executed by females.)

There are advertisements that are created with the aim of arousing controversy. We all know what they say, negative publicity counts for something too; at least your name is getting out there! This ad was most definitely a product of this sort of state of mind.



Link Here

The Kitchen Sink

Hey! It's a link

The Mono agency (based out of Minneapolis) converted the Ghirardelli Square fountain into a giant sink complete with giant teacup, plate a sponge and even bubbles! Participants of the chocolate festival, were free to take the soap bubbles from the display. Each bubble taken, meant that Mrs. Meyer's donated $2 to the San Francisco Clean City Coalition, "a non-profit dedicated to cleaning, greening and beautifying the City of San Francisco". The display raised over $3,000 over a 2 day period.
I think this is a great, playful ambient ad! I feel like this is something I would produce. Nothing draws people in like disproportionate, out of place items. I also think it greatly benefits any event activity such as this one, to have kids interested and getting involved. Every parent (or otherwise) realizes that a young child kind of has a lot of say in household decisions. I guess what I'm trying to say is it was a good plan to have the event be a family one.
On the whole, I guess the concept is basic, but very playful and interactive. Participation is required for a stunt like this though. People who didn't pick up the balloons probably had little idea of what was really going on outside of the sign's description.

This Airline Hasn't Got It

Check This Out

Above is a link to a TV spot created by RKCR/Y&R, USA for Virgin Atlantic Air.
The production of this advertisement is quite good. Playing with scale and color really gives this brand the sexy attitude that they should shoot for. I truly never thought there would be such a seductive ad for an airline. This reminds me of Mary Wells Lawrence strip ad for Braniff Airways slightly.



However, this ad had a concept behind it. I seem to be failing to see the concept in the Virgin Atlantic ad. Don't get me wrong, it is a beautiful, seductive piece, but there is no real concept behind it other than "we're fun and sexy."
I also don't really think that that little line at the end is necessary. Stick to the attitude you've got. Don't try and throw me in for a joke after you've told me 'you've got it' unlike your competitors. I feel like I've been fooled by this new tag line. I feel as if it was just an excuse to execute a super visually cool ad.

ZIT TIT!

This ad (one of two I've seen) is for the Breast Cancer Foundation in Singapore executed by DDB Worldwide (Singapore). The message of the piece suggests that women should focus on health and have their breasts checked rather than worry about menial traits.. such as pimples or bad hair. The image used in the ad, (like the other I have not posted) is obviously the strength of the pieces (models painted by illustrator Andy Yang.) The copy in my opinion isn't too good. Okay I don't necessarily mean ALL of the copy, just the head line. It doesn't really make me want to go on and read! The only reason I looked in the first place was to make some sort of sense of the tit zit I was seeing.

The Man Your Man Could Smell Like

We all know and love the Old Spice campaign involving this stud of a black man. They are witty and very Olgilvy-esque. Well, recently I found that the Old Spice's Youtube channel will send out personalized video responses out to Twitter updates. This example I've found is directed @Kmanchester who vowed to name his first born child "Old Spice Manchester." Pretty awesome.. Both the idea and the name.

I think that this is a great disruption idea and has a far greater chance of expanding the success of the campaign. Taking something so popular that extra mile will I'm sure greatly pay off. Well done Wieden + Kennedy.

JFKool

So I've found this campaign from adsoftheworld.com that is quite an interesting mix of past and futuristic. Here is one of three from the campaign:


Esquire Magazine put out an "augmented reality issue" about a year ago with a similar barcode. When you scan in the code via webcam, (after acquiring the download from the website) there would be an 3D, interactive flash video that would play. Depending on how you interacted with the physical magazine, for example tilting it forward, the experience would vary.

Anyhow, this ad is interesting, but I'm sure if they had integrated something other than just a link to a twitter site.. Something more interactive would be excellent. I'm not quite sure how I feel about the speech bubble idea either. It's such a hackneyed approach but it may be valid after all only because of the bar code. Aside for nit picking the art direction, the concept is great seeing as it's for the JFK Library and Museum.

First Post c:

(The piece above was done by Ogilvy & Mather, Jakarta, Indonesia.)

I thought this ad was pretty interesting. I think that this is the closest to fine art I've seen utilized as advertising installation. It is really successful in the sense of the disruption theory, and the ad is super engaging and memorable! There is no copy requited for such an idea; despite the language, speed is represented pretty universally. Well done O&M :]