What keeps me coming back.

Please watch this!

Here is a video I found while looking through the CP+B site. I thought it would be a good video to share for the closing of this semester. The idea of "sharing the risk" when it comes to selling ideas to clients is an interesting one. "Because the more risks you're taking, the more profit you will get, if you're successful." I can only hope to work for such clients in the future. I really admire the work coming out of that agency and others like it who produce really unique and disruptive ideas that set the bar higher (for me personally). I love the point that the Gustavs make about the Flame Broiled Perfume, it's not the perfume that is the important sell, but just the idea of the product makes a point about how Burger King's product is unique from other fast food chains. Don't work in a silo or a vacuum. Always draw inspiration from everywhere and become an idea machine.

I hope to work for them one day! <3

I guess it's good to keep in mind also, that not everyone or every idea is perfect. Deal with your partner's flaws and always receive feedback with an open mind to changes and other creative solutions.
(Didn't mean for that to get preachy..)