Why is this Okay?

This video was ranked the number 4 viral video last Friday. "The Woman You'd Love Your Woman to be Like" is a viral video promoting The Sun Newspaper, executed by the Glue Isobar agency.

Why is it seemingly okay now to blatantly rip off something that was so popular a year or two ago? I really hate the pure shock value approach to advertising. I find it far less effective and far more annoying than anything else out there. Only shows like Saturday Night Live should be parodying ads so popular. It's the most easy out of inventing a creative concept I have ever seen. The product relationship is completely irrelevant as well. Why is a hot chick with coconut knockers filled with beer going to make me want to read the crappy sun times?
Call me a grouch, but this "humorous" tactic isn't doin' it for me.

Obviously, I have strong feelings about this. I'd like to hear if anyone thinks that this is funny.

3D Advertising

The Future Is Now...blah blah blah. Whether we like it or not, the 3D element is going to take over more than just our movie theaters. Advertising happens to be the type of business to jump in front of the band wagon.


(Actual 3D advertisement for Volkswagen Jetta)



(Back to the Future II "Jaws" advertisement)

I really am Not a fan of the whole 3D scene. They are already coming out with game consoles and televisions that don't require the special glasses. That just makes me wonder what kind of ride the advertising world is about to take. I found this article discussing how Grand Central Station will be placing a big expensive TV in the middle of the station with 3D glasses available so that passerby's may watch if they please. Excluding the extremely disruptive action of going and acquiring the glasses, I think that this entire market is going to ruin us. Our vision, imagination, you name it. I am personally not a fan of where this is going.

I'd like to hear everyone's opinions on the matter as well. Am I crazy?

Fat Fun Mirrors

Executed by Escala, São Paulo, Brazil.

This ambient advertisement was placed in movie theaters all around Brazil in October 2010 to promote the new movie "Gorda." The premise of the story is a man who falls in love with a fat woman and has to face prejudices when they are in public together. The mirror is a playful way to spread awareness of the movie.

I am very impressed with the idea and think it is a great interactive piece. I keep reading posts about how the mirror might offend obese people or others suffering from anorexia. It is always important to consider such audiences, however I think that in order to be successful, you have to lean toward a majority demographic here. Especially in a country such as Brazil. The stereotyped Brazilian is not too fat or too skinny. I'm sure most of the public is amused by such a visual. And even if some of them find it offensive, tough luck! That's what the story is about, an overweight female. Stop being so sensitive!