ZIT TIT!

This ad (one of two I've seen) is for the Breast Cancer Foundation in Singapore executed by DDB Worldwide (Singapore). The message of the piece suggests that women should focus on health and have their breasts checked rather than worry about menial traits.. such as pimples or bad hair. The image used in the ad, (like the other I have not posted) is obviously the strength of the pieces (models painted by illustrator Andy Yang.) The copy in my opinion isn't too good. Okay I don't necessarily mean ALL of the copy, just the head line. It doesn't really make me want to go on and read! The only reason I looked in the first place was to make some sort of sense of the tit zit I was seeing.

The Man Your Man Could Smell Like

We all know and love the Old Spice campaign involving this stud of a black man. They are witty and very Olgilvy-esque. Well, recently I found that the Old Spice's Youtube channel will send out personalized video responses out to Twitter updates. This example I've found is directed @Kmanchester who vowed to name his first born child "Old Spice Manchester." Pretty awesome.. Both the idea and the name.

I think that this is a great disruption idea and has a far greater chance of expanding the success of the campaign. Taking something so popular that extra mile will I'm sure greatly pay off. Well done Wieden + Kennedy.

JFKool

So I've found this campaign from adsoftheworld.com that is quite an interesting mix of past and futuristic. Here is one of three from the campaign:


Esquire Magazine put out an "augmented reality issue" about a year ago with a similar barcode. When you scan in the code via webcam, (after acquiring the download from the website) there would be an 3D, interactive flash video that would play. Depending on how you interacted with the physical magazine, for example tilting it forward, the experience would vary.

Anyhow, this ad is interesting, but I'm sure if they had integrated something other than just a link to a twitter site.. Something more interactive would be excellent. I'm not quite sure how I feel about the speech bubble idea either. It's such a hackneyed approach but it may be valid after all only because of the bar code. Aside for nit picking the art direction, the concept is great seeing as it's for the JFK Library and Museum.

First Post c:

(The piece above was done by Ogilvy & Mather, Jakarta, Indonesia.)

I thought this ad was pretty interesting. I think that this is the closest to fine art I've seen utilized as advertising installation. It is really successful in the sense of the disruption theory, and the ad is super engaging and memorable! There is no copy requited for such an idea; despite the language, speed is represented pretty universally. Well done O&M :]