Check This Out
Above is a link to a TV spot created by RKCR/Y&R, USA for Virgin Atlantic Air.
The production of this advertisement is quite good. Playing with scale and color really gives this brand the sexy attitude that they should shoot for. I truly never thought there would be such a seductive ad for an airline. This reminds me of Mary Wells Lawrence strip ad for Braniff Airways slightly.
However, this ad had a concept behind it. I seem to be failing to see the concept in the Virgin Atlantic ad. Don't get me wrong, it is a beautiful, seductive piece, but there is no real concept behind it other than "we're fun and sexy."
I also don't really think that that little line at the end is necessary. Stick to the attitude you've got. Don't try and throw me in for a joke after you've told me 'you've got it' unlike your competitors. I feel like I've been fooled by this new tag line. I feel as if it was just an excuse to execute a super visually cool ad.
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