Bosch Refrigerators have a series of print ads that include QR mobile tagging techniques. The ads depict an ancient creature (such as a dinosaur) packaged as a poultry or something. Apparently the code takes you right to the Bosch website, but only with the right application. In theory this is a good idea, however I feel like companies need to do something more interactive with a link. Taking a user who is that tech savy to a simple web page is sort of a slap in the face. There is no real reward for the viewer who figures out what to do with this eight bit box. I'm still waiting for that day, when this tag takes you to a fun game or cool splash page experience.
Also, here is a QR code I generated myself. It's super easy to just go to the website and make one yourself!
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