Monday, January 17, 2011
Agency party planning? AND PONIES??
So this is one of the sillier posts I've seen. The Canadian ad agency, John st. decided to make a parody 'disruption' video of sorts. The mission? Advertising agencies planning kid's birthday parties. With lines like "research shows that eight year old Chelsey likes the color pink, and ponies." I think I just about died when the "traditional techniques" (pin the tail on the pony) was thrown out.
So what is the message behind this birthday movement? Is it a message of how out of hand this industry is and how deep we have infiltrated the culture? Or is this simply a silly video to pass the time when procrastinating around the office? Many interpretations are out there. Personally, this reminds me of a video that our marketing professor made us watch about a year ago titled Consuming Children. A sick film, really. It did help open my eyes to what a glutinous monster marketing can be. I suppose this is slightly better because there were no Barbie logos anywhere to be seen.. Or maybe this video was worse because the J.B name was dropped.
I'm still left wondering why the mini pony at the end of the video wasn't pink... I guess dying a pony the color pink for Chelsey's eighth birthday party theme would be a little sick.
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Wow. Is all I can really say. I really thought this was a creative way, one to get the agency's name out there, and two to give a variety in what they can do. They applied their thought process of advertising to an everyday project. I thought that this was great and really showed us what the agency is capable of in the short period of time they were given. That girl had one Awesome party :]
ReplyDeleteThis in a weird way made me think of the Addy award themes we had to come up with last semester. When we first got the assignment I thought it was more of just party planning and had nothing to do with advertising until later in the project when we were designing everything just to really get people to go. So I think this is a similar project but it does seem weird to go through all that work for a small event. I also thought it was weird that there were only 13 guests since they made it into such a big deal. I would expect it to be a bigger bash. To me the whole thing just looked a little cheesy. The designs for the theme were even unexciting.
ReplyDeleteIt didn't really remind me of the Consuming Children video we watched last year just because there wasn't a ton of branding but I get what you mean. It in a way was branding for the pink pony party. The whole party was based on advertising to children to get them to go to a birthday party. The 13 kids that did show up should of just went because they were friends with the girl not because of the advertising. Now that I think more about it, it is pretty lame to advertise an 8 year old birthday party.
Okay before I read what this was about, I just watched the video. For a split second I thought this was real. Then shortly after reading what Morgana had to say about it, I realized this was competley being serious. I don't think this is showing how the culture is consuming children. What I got fromt his video, and its kinda sad to say, that advertising right now is pretty simple, and can be implemented in every day life. I mean all the things they did for the party were all normal things. So all in all I am left confused of why this agency made the video, I feel like it hurt people's veiw of advertising more.
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