Fear and Loathing on Madison Avenue
So I have a confession... Lately, I've been a little worried about our future, based on how the advertising program at Ringling is going thus far. At first, being the guinea pigs was a great thing, but lately I feel like it is hard to ignore the repercussions that come with being the first. I personally find it a little upsetting that we are just now learning flash, in our JUNIOR YEAR! The fact of the matter is that the sophomores have already surpassed our skills in technology. I wish we would be doing more relevant assignments opposed to traditional branding techniques. A good foundation is important, yes. However we need a more vast experience when it comes to advertising because it is a big market in a cut throat world. I'm looking forward to a chance to create hoopla.
Anyway, read the article. It's somewhat related, I just mostly wanted to respond with how I was feeling about the program.
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I think you make an interesting point. It's nice, but at the same time there's almost no structure for us. We have a junior review in almost 2 months and I don't think anyone is ready for it. Now with that said, this article is also correct on a few things and I believe the last line says it best. " I’m giving you permission personally to fail and to take risks because we’re making this up as we go along.” In order to get through this situation, we must first think about ourselves as individuals. You have nothing to worry about, I'm sure you'll find a job in no time :). We must know our own limits and push beyond those limitations. We can't say that we're in a bad spot as juniors if we don't know what to expect. If we as individuals take charge and become accountable for the work that gets produced, we could become stronger as a class. There will always be those who can't keep up and that's okay too. It's all about duking it out in a good fight. The name of the game isn't to win the fight, but to say you played the game to begin with. It's like what Martin Luther King once said "Faith is taking the first step even when you can't see the whole staircase."
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