The brand is definitely on the cutting edge of foreign phones and other technologies, I just don't really see why they are jumping on the bandwagon of redesigns. Based on the trends so far this year, this redesign will undoubtedly fail. The brand is globally recognizable and it is going to be very difficult to change people's perceptions of something they are familiar with. Then again, no one but designers care that much about typography, so perhaps the change will go unnoticed.
Here's a little comparison so you can see the "moving forward" fluidity in the type.
Opposed to their old font:
The new font will come in three weights: Light, Regular and Bold. These are designed to deliver "pin sharp" legibility on screens. Supposedly, this font will be implemented on billboards and other forms of marketing by later this year. I guess we'll see how this one goes... Good Luck!
I understand both point of veiw on changing a brand logo. For some company's like nokia, since technology is changing all the time, the company wants to show they are changing with the technology as well. However, as we have seen in some companys that deal with different commodities such as clothing (Gap), re-design of logos is not a good thing to change because the label is so important. So I think most logo redisgns should first depend on the brand. So all in all, I like Nokia's new font.
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