Hey! It's a link
The Mono agency (based out of Minneapolis) converted the Ghirardelli Square fountain into a giant sink complete with giant teacup, plate a sponge and even bubbles! Participants of the chocolate festival, were free to take the soap bubbles from the display. Each bubble taken, meant that Mrs. Meyer's donated $2 to the San Francisco Clean City Coalition, "a non-profit dedicated to cleaning, greening and beautifying the City of San Francisco". The display raised over $3,000 over a 2 day period.
I think this is a great, playful ambient ad! I feel like this is something I would produce. Nothing draws people in like disproportionate, out of place items. I also think it greatly benefits any event activity such as this one, to have kids interested and getting involved. Every parent (or otherwise) realizes that a young child kind of has a lot of say in household decisions. I guess what I'm trying to say is it was a good plan to have the event be a family one.
On the whole, I guess the concept is basic, but very playful and interactive. Participation is required for a stunt like this though. People who didn't pick up the balloons probably had little idea of what was really going on outside of the sign's description.
No comments:
Post a Comment