This ad (one of two I've seen) is for the Breast Cancer Foundation in Singapore executed by DDB Worldwide (Singapore). The message of the piece suggests that women should focus on health and have their breasts checked rather than worry about menial traits.. such as pimples or bad hair. The image used in the ad, (like the other I have not posted) is obviously the strength of the pieces (models painted by illustrator Andy Yang.) The copy in my opinion isn't too good. Okay I don't necessarily mean ALL of the copy, just the head line. It doesn't really make me want to go on and read! The only reason I looked in the first place was to make some sort of sense of the tit zit I was seeing.
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